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2nd June 2025
Euro Commercials has officially completed the acquisition of City West Commercials, strengthening their position across the border into the South West of England.
The dedicated teams, expert services, and commitment to excellence will remain in place as customers begin to see the rollout of Euro Commercials branding across locations in Avonmouth, Exeter and Highbridge.
This expansion represents Euro Commercials’ commitment to Daimler Truck and Mercedes Benz Vans here in the UK. Our passion, values and commitment to customer excellence will now extend further afield, as we build on our historical success and drive forward into a new exciting era for van and truck customers in South Wales and the South West.
Operations within this new-look Euro Commercials will remain mostly unchanged, ensuring continuity for customers. However, the site in Roche has been closed on 30th May. To ensure this area continues to be represented and covered in regard to truck customer service and aftersales support; ETS Truck & Van, will provide additional workshop support for the Cornwall area.
Jeff Carne, Managing Director of Euro Commercials,communicated his enthusiasm for the acquisition of City West Commercials:
“We are extremely proud to have acquired our neighbouring Dealer, City West Commercials (CWC), marking an exciting new chapter for our business and the community we will now serve in the South West. We see this strategic acquisition as being a fantastic opportunity for growth of our business, to expand our presence in the market and to strengthen our customer relationships. We believe that by combining the strengths of both dealerships we will be better positioned to offer the exceptional service levels that our customers have come to expect, across a wider geographic territory. We look forward to welcoming the team from CWC into the Euro Commercials family, to aligning our values and creating positive experiences. We are genuinely excited to see what we can achieve together over the coming months and years”
Heiko Selzam, Managing Director of Daimler Truck UK Ltd, embraced the development:
“The outstanding efforts of the Euro Commercials team in transforming their business into a high-performing operation, along with their strong organic growth in Wales, align seamlessly with our vision to evolve the Dealer network into a model that is both sustainable and future-ready. This marks a significant milestone in strengthening our presence in the South West and reinforces our commitment to meeting the evolving needs of our customers, while consistently upholding the highest standards of quality and customer satisfaction across our operations.”
Kevin Ferris, Head of Network Operations at Mercedes-Benz Vans:
“This acquisition marks an exciting chapter for Mercedes-Benz Vans in the UK. The move strengthens our network and we look forward to seeing the positive impact this move will bring to our network and the customers we serve."
Leonhard Niemann, Head of Network Development and Training at Daimler Truck UK Ltd
“Euro Commercials’ dedication to truck excellence perfectly complements Daimler Truck’s vision for the future. Together, this partnership enhances our ability to deliver industry-leading products, services, and innovations to serve our customers across the UK. We are committed to providing an elevated level of support to our customers in the South West. Following the closure of the Roche site, our trusted partner ETS Truck & Van will seamlessly take over workshop and mobile technician services to ensure uninterrupted customer service.”
Although day-to-day operations will continue as usual, customers can look forward to an improved experience as Euro Commercials brings its branding and resources into the expanded network.
For more information, contact:
Rebekka Salway, Marketing Manager: rebekka.salway@euro-commercials.co.uk
ETS Truck & Van, established since 1994 offers a full range of dealer services and strive to become a One Stop Shop for customers commercial vehicle needs. The Roche location with be added to their existing locations in Poole, Blanford and Redruth.
Euro Commercials is a well-established
Mercedes-Benz commercial vehicle Dealership operating in South Wales.
With over 40 years of experience, they specialise in the sale
and servicing of Mercedes-Benz trucks and vans, catering to both individual and
business customers.
Their locations in Wales include Cardiff, Newport,
Swansea and Haverfordwest (truck only pending authorisation) continue to see
investment in their site facilities and investment into the development of
their people.
Newport
Cardiff
Swansea
Haverfordwest (pending authorisation)
Avonmouth
Highbridge
Exeter
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